Our States Matter provides Democratic candidates with a one-stop hub of expertise on all phases of running successful digital campaigns.
We work closely with candidates, guiding them through on-camera interview sessions that enable them to speak authentically on issues that matter to their voters. These sessions yield footage on a variety of topics, which can be cut into multiple, iterated digital ads that are targeted precisely to those voters our candidates need to get to the polls to win.
Combining efficiencies of scale with innovative production and editing techniques, Our States Matter equips candidates in flippable districts with award-winning digital content in a cost-effective manner that optimizes campaign and donor funds.
Issues: Gerrymandering, Voter Suppression
Activities: All phases of running successful digital campaigns — messaging strategy, media training, film production, content creation, distribution and targeting.